Media Mechanix

As the sultry summer weather arrives to Long Island,  savvy marketers and web promoters are already contemplating their strategies for the busy fall season.  Now is most definitely the right time to plan and execute video content for your web site. A smart web video plan, and well thought out,  well in advance of it's actual upload date makes a lot of good sense.  You'll save time and money and lots of unforseen headaches that always seem to crop up at the last minute.  You'll have the time you need to discuss and hone your approach with your creative team...you'll be able to target your video to the right demo...and if the weather or other natural parameters are necessary,  you'll have time for alternate planning should you need it.  If you need assistance planning and producing a web video for your business or organization,  please have your marketing director or agency contact us today.  The early video producer catches the web surfers!

When looking at the current economy and financial climate,  2010 came in like a lamb, warmed up like a lion and has now whimpered off to pasture like a lamb once again. What makes this economic circumstance so frustrating is the lack of continuity.  A lack of continuity creates a great deal of uncertainty and with that the job of planning becomes nearly impossible. Trying to decide where to put one's marketing dollars becomes a seriouly time consuming chore that in the end won't even guarantee market share.  A long time friend and client put it best when he said, "there is no special plan...no secret formula...no tried and tested methodology for what ails commerce these days.  Just gotta' ride it out.  Ride it til it finds it's own level sort of like water in the pipes."

Yeeesh.  Strap it up.  Be prepared. Make the extra effort. Keep an eye on everything around you and ride,  ride,  ride.

If you've got an opinion we'd be happy to hear from you.

Another year has arrived at the business doorstep.  Months of intense networking makes me feel as though we might have a "feeling" of what's running through the minds of both agencies and clients alike.  There is a prevalent optimism about where we are headed.  There is also an extremely cautious approach to budgets and projects.  Eveyone remembers the last 12 months. Even though the new attitude is one of let's move ahead, many are still licking the wounds of 2009 and are doing everything they can to avoid similar pitfalls and results.

 

Clients and agencies are doing all they can to get the very most for the dollars being spent and producers are trying to accomodate their needs within reason.

What do you see as the most pressing issues for YOUR business in 2010.

We invite your comments.