Another year has arrived at the business doorstep. Months of intense networking makes me feel as though we might have a "feeling" of what's running through the minds of both agencies and clients alike. There is a prevalent optimism about where we are headed. There is also an extremely cautious approach to budgets and projects. Eveyone remembers the last 12 months. Even though the new attitude is one of let's move ahead, many are still licking the wounds of 2009 and are doing everything they can to avoid similar pitfalls and results.
Clients and agencies are doing all they can to get the very most for the dollars being spent and producers are trying to accomodate their needs within reason.
What do you see as the most pressing issues for YOUR business in 2010.
We invite your comments.
Submitted by Joe Refano on Mon, 01/11/2010 - 11:23am.
